Event Hosts
Vitaly & Anton Porubov
Vitaly and Anton Porubov are professional event hosts. Before the engagement, video content appeared irregularly and booking enquiries stayed at two or three per month.
The challenge
What needed to change
Increase booking enquiries over seven months through repeatable, format-led video content instead of sporadic posting.
The work
What I did
- 01Defined clear jobs for video and created repeatable formats: Event Moment, Before & After, Host Backstage, Feedback, Guest Reactions, and Hosts Answer.
- 02Prepared a filming brief and editing guide: 15–45 seconds, subtitles, and one coherent style.
- 03Added Stories support before, during, and after each event, plus a seasonality-aware content plan.
Outcomes
The results
5×enquiry growth
+300%reach growth
12–18%video engagement
10–15monthly enquiries, up from 2–3
Average reach increased from 500–1,000 to 2,500–4,000 views.
Over seven months, the system could generate an estimated 70–105 enquiries, compared with 14–21 over an equivalent period before the work began.
*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.
