Choose one focused service or combine several around your goal—from a single consultation to turnkey brand production. Prices are indicative; final scope depends on volume, industry, and timing and is confirmed after a diagnostic call.
Content pricing
How content is counted
Format
What’s included
Standalone price
Text post
Topic, copy, CTA, reference selection
₽3,000
Designed post
Copy, one designed visual, CTA
₽4,000
Carousel, up to 8 slides
Structure, copy, design, CTA
₽5,500
Reels script
Hook, copy, visual direction, CTA
₽2,500
Reel from client footage
Script, edit, subtitles, styling, caption
₽6,000
Advanced or event Reel
Story edit, advanced editing, sound, graphics
₽8,000–12,000
Stories sequence
5–7 frames: structure, copy, design
₽3,500
Telegram/LinkedIn long-form post
Expert copy, structure, CTA
₽4,500
YouTube script
A 5–10 minute video script
₽8,000–12,000
YouTube video edit
Up to 10 minutes of final footage
₽15,000–25,000
In packages, one core idea adapted for several platforms is not counted as several original assets. For example, one Instagram Reel adapted for TikTok and Shorts is one original video plus two adaptations.
01
Marketing Strategy
From one focused challenge to a complete 3–6 month strategy.
Marketing Consultation
₽8,000
Preliminary project review
A call of up to 90 minutes
Focused problem analysis
Recommendations
Priority action plan
Call recording
Ideal for a specific problem: no enquiries, content that does not convert, or unclear positioning.
Express Audit
₽18,000 · 3 business days
Positioning review
Social media audit
Content assessment
Profile and visual packaging review
Enquiry journey analysis
10–15 growth opportunities
Written document or video walkthrough
Audit + 30-Day Plan
₽30,000 · 5–7 business days
Full audit
Analysis of 3–5 competitors
Positioning refinement
Platform recommendations
Content pillars
One-month content plan
Promotion plan
Final consultation
Express Strategy
₽45,000 · 5–7 business days
Product analysis
Audience segmentation
Positioning and offer
Competitive landscape
Platform selection
Content funnel
Content pillars and 30 topics
30-day promotion plan
Metrics
For a small business or expert who needs to systematize promotion quickly.
Full Marketing Strategy
₽80,000 · 10–15 business days
Product and current marketing audit
Audience research and 3–5 target segments
Competitor analysis
Positioning and value proposition
Product offers and customer journey
Promotion channels and content strategy
Lead magnets, funnel, and advertising hypotheses
3–6 month plan, KPIs, and strategy presentation
International Market Strategy
from ₽110,000
Everything in the Full Marketing Strategy
English-speaking market analysis
Localized positioning
Dedicated scenarios for LinkedIn, Instagram, Telegram, YouTube, or the website
02
Content Strategy
Your channel’s messaging architecture—with or without production of the first month.
Content Strategy Without Production
₽45,000 · 7–10 business days
Content goals and audience analysis
Tone of voice and messaging architecture
Content pillars and formats
Funnel-based content distribution
Launch sequence scenarios and CTAs
50 topics and a one-month content plan
Production recommendations and metrics
Content Strategy + First Month Ready
₽85,000
Everything in the strategy without production
30 Reels scripts
30 posts or carousels
15 Stories sequences
2 sales nurture sequences
03
Social Media Packaging
Positioning, visual identity, and structure for one or several platforms.
One Platform
₽30,000
Positioning, profile bio, and offer
Navigation structure
Avatar and cover design
Design templates
Highlights and pinned content
CTAs and management recommendations
Two Platforms
₽45,000
For example, Instagram + Telegram or LinkedIn + Instagram
Three Platforms
₽60,000
One coherent system adapted across three platforms
Pricing includes adapting one system across the selected platforms. If every channel needs separate positioning, language, or content logic, pricing is calculated separately.
04
Full-Service SMM
Ongoing strategy, content, design, publishing, and analytics.
Start
₽35,000/mo · 1 platform
10 Reels, 10 carousels, 10 posts
10 days of Stories, 5–7 frames per day
Total: 30 publications + approx. 50–70 Stories
Foundational strategy, content plan, and copywriting
Design, editing, publishing, and CTAs
Monthly analytics and one call
For an expert or small business with one primary platform.
System
₽50,000/mo · 2 platforms
15 Reels, 15 carousels, 15 posts
15 days of Stories, 5–7 frames per day
Total: 45 publications + approx. 75–105 Stories
Full content strategy and 2 funnels
1 sales nurture sequence, scripts, design, and editing
Basic community management and second-platform adaptation
Monthly report and 2 strategy meetings
For consistent audience nurturing and active acquisition.
Business
₽75,000/mo · up to 3 platforms
30 Reels, 30 carousels, 30 posts
30 days of Stories, 5–7 frames per day
Total: 90 publications + approx. 150–210 Stories
Marketing and content strategy with 3 funnels
2 nurture sequences, lead magnet, and filming scripts
Design, editing, publishing, adaptation, and moderation
Weekly analytics, enquiry-journey monitoring, and 4 meetings
For companies with several products or audience segments.
Media System
₽100,000/mo · 3–5 platforms
45 short videos, 45 carousels, 45 posts
Stories on 25–30 days and 2 long videos/interviews/podcasts
Full strategy, multiple platforms, funnels, and nurture sequences
Lead magnets, production management, and contractor coordination
Community management, analytics, and weekly planning meetings
For a larger business or expert building their own media brand. A dedicated designer and video editor are required at this volume and are included in the estimate or billed separately.
05
Content Without Account Management
Ready-to-use materials that you publish yourself using the supplied scripts and briefs.
8 Assets
₽15,000
4 Reels
2 carousels
2 posts
12 Assets
₽25,000
6 Reels
3 carousels
3 posts
20 Assets
₽45,000
10 Reels
5 carousels
5 posts
Content Month
₽60,000
12 Reels, 6 carousels, and 6 posts
12 Stories sequences
Total: 24 publications + 60–85 Stories
The client films video independently using the supplied scripts and production brief.
06
Stories Support
Ideas, structure, copy, and design; the client records the talking-head Stories.
Period
Volume
Price
8 days
40–55 Stories
₽20,000
15 days
75–100 Stories
₽35,000
20 days
100–140 Stories
₽45,000
Daily management
150–210 Stories
₽65,000
07
Video Content
Reels scripts, editing from your footage, or turnkey video with a filming brief.
Video Start
₽10,000
Video concept and 6 scripts
Filming brief and editing of 6 videos
Subtitles, captions, and CTAs
Video System
₽15,000
Video strategy and 10 repeatable formats
10 scripts, filming briefs, and 10 edited videos
Content calendar, captions, CTAs, and analytics
Video Media
₽30,000
16 scripts and 16 finished videos
Editing guide and filming plan
Adaptation for three platforms, content calendar, and analytics
Event Video Content
₽10,000 per event · filming excluded
Concept, filming brief, and must-have shot list
Remote camera-operator briefing
5 finished videos and one Stories sequence
Content plan for before and after the event
Reels Scripts
Volume
Price
5 scripts
₽12,000
10 scripts
₽22,000
20 scripts
₽40,000
Editing from Client Footage
Volume
Price
1 simple video
₽4,000
5 videos
₽18,000
10 videos
₽35,000
20 videos
₽65,000
On-location filming is billed separately: up to 4 hours—₽5,000; up to 8 hours—₽10,000. Transport and accommodation are additional.
08
Expert Brand Production
From expert discovery to turnkey production with a percentage of revenue.
Expert Discovery & Positioning
₽50,000
Interview and experience analysis
Audience segmentation and professional framework
Positioning, key messages, and tone of voice
Offer and 30 content topics
Product Matrix
₽45,000
Analysis of current services
Product ladder and outcomes for every offer
Formats, tiers, transitions, and offers
Turnkey Expert Brand Packaging
₽50,000
Expert discovery, positioning, and product matrix
Content strategy and social profile packaging
50 topics and 10 Reels scripts
Three-month promotion plan
Product & Funnel
₽100,000
Product concept, program, and offer
Lead magnet and customer journey
Communication sequence and sales scripts
Launch Support
₽70,000 + 5% of revenue · 6–8 weeks
Launch content: 10 Reels, 8 posts/carousels, and 6 long Stories sequences
Webinar script, sales messages, and objection handling
Launch strategy, calendar, nurture, sales, analytics, and team coordination
The revenue share applies only when CRM, payment, and analytics access is available. Refunds are deducted from the calculation base.
Turnkey Production
₽75,000/mo + 10% of revenue · 3-month minimum
Strategy, positioning, products, content, funnels, and launches
Team management, analytics, and sales alignment
Monthly content: 15–30 Reels, up to 10 posts/carousels, 12–15 days of Stories, and 1 funnel
09
Funnels & Lead Magnets
From a lead magnet to a complete product funnel with analytics at every step.
Lead Magnet
₽30,000
Idea, structure, and copy
Design up to 15 pages
CTA and product connection
Consultation Funnel
₽55,000
Lead magnet
Form or landing page
Message sequence and qualification scenario
CTA and analytics
Product Funnel
₽65,000
Lead magnet and free event
Nurture sequence and landing page
Messages, sales, and analytics
Advanced bot, CRM, or email-service setup is billed separately, from ₽20,000.
10
Paid Promotion
Available when advertising is managed personally or with a trusted performance specialist.
Advertising Audit
₽20,000
Review of current campaigns and growth opportunities
Single-Channel Setup
₽25,000
Audit, segmentation, offers, and creatives
Analytics setup and campaign launch
Monthly Single-Channel Management
₽35,000 or 15% of budget
Continuous campaign management and optimization
Two Advertising Channels
from ₽60,000/mo or 12% of budget
For example, VK Ads and Yandex Direct
Advertising spend and advanced creative production are billed separately.
11
Website Development
From a 72-hour express site to an 8–10 page corporate website.
Express Site in 72 Hours
₽45,000
One page with up to 7 sections
Adaptation of a ready-made template
Editing of client-supplied copy
Mobile version and enquiry form
Messenger links and one revision round
For testing a product, promoting an event, or launching ads quickly. All materials must be supplied before work begins.
Express Landing Page
₽70,000 · 5–7 business days
Product analysis, structure, and wireframe
Conversion copy, up to 10 sections
Custom design and responsive layouts
Enquiry form, domain, basic analytics, and SEO
Two revision rounds
Landing Page with a Custom Concept
₽95,000 · 7–12 business days
Audience research and competitor analysis
Marketing wireframe and copywriting
Up to 14 sections, bespoke design, and animation
Responsive layouts, forms, analytics, and basic SEO
Expert Portfolio Website
₽90,000 · 7–12 business days
Positioning, homepage, and services
Expert profile, case studies, testimonials, and FAQ
Enquiry form, responsive layouts, analytics, and basic SEO
Can be a single page or include dedicated case-study pages—just like this website.
Service Business Website
₽150,000 · 12–18 business days
Up to 5 pages with marketing structure, copy, and design
Services, team, case studies, testimonials, and contacts
Forms, analytics, and basic SEO
Corporate Website
₽220,000
Up to 8–10 pages, research, and wireframes
Copywriting, bespoke design, and responsive layouts
Forms, integrations, analytics, and basic SEO
Product Launch Website
₽80,000 · 5–8 business days
Offer, program, expert profile, and pricing tiers
Case studies, testimonials, FAQ, and form or payment
Analytics and funnel connection
Event Website
₽55,000
Concept, program, speakers, and location
Tickets, FAQ, partners, and registration form
Countdown timer and analytics
What Affects Website Pricing
Additional requirement
Price
Additional section
+₽5,000
Additional page
+₽15,000–25,000
Second language version
+35–50%
Quiz
+₽15,000
Calculator
+₽20,000–40,000
CRM integration
+₽10,000–25,000
Payment setup
+₽10,000
Advanced animation
+₽15,000–40,000
Full SEO
from ₽35,000
Rush delivery
+30–50%
Large-volume content migration
from ₽15,000
Domain, platform subscription, paid fonts, third-party services, and CRM fees are paid by the client.
12
Integrated Packages
Proven combinations for common goals—strategy, packaging, and content in one package.
Digital Start
₽80,000
Express Strategy and one-platform packaging
Express landing page
15 assets: 5 Reels scripts, 5 carousels, and 5 posts
Analytics setup
For a new project or expert.
Expert Brand
₽120,000
Expert discovery, positioning, and product matrix
Two-platform packaging and portfolio website
Content strategy
6 Reels, 6 posts/carousels, and 8 Stories sequences
Expert Launch
₽160,000 + 5% of revenue
Product, positioning, offer, and landing page
Lead magnet, webinar, and nurture sequence
10 Reels, 8 posts, and 6 Stories sequences
Sales support
Event Promotion
₽170,000
Positioning, event website, and content strategy
30 pre-event Reels, 30 posts, and 15 days of Stories
Advertising offers and filming brief
15 post-event videos
Filming and advertising spend are billed separately.
13
SMM & Production Training
For those who want to understand the system and manage promotion in-house.
Review & Consultation
₽10,000
A session of up to 90 minutes
Review of your project or niche
Specific recommendations and action plan
Session recording
One-to-One Mentoring
₽60,000 · 4 weeks
Weekly calls
Assignment reviews
Chat feedback between sessions
Final next-step plan
Launch Mentoring
₽100,000 · 8 weeks
Support through to a finished SMM system or first production launch
Material reviews at every stage
Chat support and ongoing strategy adjustments
+
International work
International projects & terms
International pricing
Service
Price
Marketing Strategy
from €1,000
Content Strategy
from €650
Full-Service SMM
from €1,300/month
Integrated SMM
from €2,000/month
Express Landing Page
from €900
Portfolio Website
from €1,200
Business Website
from €2,000
Expert Brand Production
from €2,000/month + revenue share
English-language work is not a direct translation. Positioning, offers, and content are adapted for the target market.
Working terms
One-off projects: 50% upfront, 50% before final delivery
Monthly retainers: 100% payment upfront for each month
SMM and expert production: minimum engagement of 3 months
One or two agreed revision rounds are included
Additional revisions: ₽2,500 per hour
Rush projects: 1.3–1.5× rate
Client delays in supplying materials shift the delivery timeline
Advertising spend, travel, studio hire, models, and third-party services are billed separately
Reach and sales outcomes are not guaranteed; KPIs, responsibilities, and analytics are agreed and documented
*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.
Not sure what to choose?
Let’s work it out on a free diagnostic call
Tell me about the challenge and I’ll recommend a specific format with clear pricing.
