Football Agency
A Spanish football agency providing sports management and career support for players.
The agency name, player and club identities, partners, and contract terms are confidential under NDA.
The challenge
What needed to change
Turn social media from a formal shop window into a reputation and acquisition channel for players, clubs, and partners within six months.
The work
What I did
- 01Reframed the promise from ‘we’ll get you into a club’ to professional career management.
- 02Developed anonymized career-path content, agent-work explainers, contracts and negotiation, scouting, parent-focused content, and reputation content.
- 03Built repeatable format pillars and separate funnels for players/parents and clubs/partners.
- 04Simplified first contact with forms and qualification questions instead of broad ‘I want to play in Europe’ messages.
Outcomes
The results
Enquiry funnel
Enquiries
Qualified
Meetings
Detailed assessments
Agreements / final stage
Profile visits increased 218%, saves 167%, the audience grew by 21,400 people, and branded searches rose 83%.
Engagement increased from 2.4% to 7.4%. Of 780 enquiries, 512 came from players or parents, 146 from clubs, academies, or scouts, and 122 from partners.
The share of applications with complete information increased from 18% to 71%.
*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.
