Galdezh Game Show
Galdezh is a live, team-based entertainment game built around humor, competition, and emotional challenges. Videos appeared irregularly and documented the event without communicating its emotional value.
The challenge
What needed to change
Show the live atmosphere, establish a recognizable video style, and turn video into a booking tool over five months—not merely a record of a past event.
The work
What I did
- 01Mapped the emotional peaks worth filming: anticipation, team introductions, difficult challenges, surprising answers, host reactions, and the win.
- 02Created repeatable formats: Best Moment, Could You Do It?, Fail of the Night, Team in 30 Seconds, Winners’ Reactions, How Galdezh Works, Participant Reviews, and Backstage.
- 03Prepared mandatory-shot and editing guides: hook → situation → development → emotional peak → reaction → CTA, in 15–45 second videos.
- 04Produced several standalone videos from every shoot and distributed them across pre-event, event-day, and post-event content.
- 05Connected every video to one specific CTA: build a team, find the next date, enquire, or reserve a place.
Outcomes
The results
Average reach per video increased from 700–1,100 to 3,200–4,800 views, or from approximately 900 to 4,000 on average.
Teams per game increased from 3–5 to 16–22, or from an average of 4 to 19—nearly 4.8×.
Six to eight vertical videos were released each month, for an estimated 30–40 videos across the engagement.
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