Psychology · Expert ProductionNDA
Psychology Expert
An expert in psychological support and education.
The expert’s identity, revenue, and product prices are confidential under NDA.
The challenge
What needed to change
Build a production system over six months: package the method and products, then create ethical sales without pressure or manipulation.
The work
What I did
- 01Created ethical positioning with no promise to ‘eliminate anxiety forever’ and packaged the expert’s method into eight steps.
- 02Built a product portfolio: free → entry → core group program → one-to-one work → premium support.
- 03Developed six content pillars, pressure-free nurture sequences without artificial scarcity, three launches, and an evergreen consultation funnel.
- 04Protected professional ethics: no diagnosis by description, no client stories without consent, and no guaranteed-outcome claims.
Outcomes
The results
+16,800audience growth
2.4m+reach
106%sales-plan achievement
+28%average order value
5%lead-to-client conversion
73%sales attributed to content
Enquiry funnel
012,960
Free resources
021,340
Registrations
03724
Live attendees
04386
Applications
05241
Qualified enquiries
06148
Clients
Views exceeded 3.7 million, while engagement increased from 3.1% to 7.6%.
Three launches averaged 106% of the sales plan, and cost per application fell 34%.
*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.
