Visa Center
A private New York visa center serving Russian-speaking clients in a category with high audience anxiety.
The project name, client personal data, and commercial information are confidential under NDA.
The challenge
What needed to change
Turn social media into a trusted channel and build a stable flow of enquiries within six months.
The work
What I did
- 01Positioned the service around clarity and transparency, without promising ‘guaranteed visa approval.’
- 02Repackaged the accounts and created explanatory, expert, objection-handling, trust, product, and timely content.
- 03Built a funnel by audience readiness and optimized enquiry handling.
Outcomes
The results
Enquiry funnel
Enquiries
Relevant enquiries
Qualified leads
Consultations
Started working
Profile visits increased 216%, saves 189%, the audience grew by 13,500, and branded searches rose 76%.
Engagement increased from 2.7% to 7.3%, website traffic rose 194%, the share of relevant enquiries increased from 44% to 72%, and cost per relevant enquiry fell 36%.
*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.
