Marketing Agency
A marketing agency with more than five years of experience providing SMM and marketing services to other businesses.
The agency name, client data, and internal commercial information are confidential under NDA.
The challenge
What needed to change
Turn an agency with no self-promotion and only two or three referral projects a month into a recognizable brand with a systematic enquiry flow.
The work
What I did
- 01Positioned the agency as a strategic partner, not an execution vendor, demonstrating expertise without violating client NDAs.
- 02Analyzed the competitive landscape and built content for every funnel stage: awareness, trust, nurture, and conversion.
- 03Created a multi-channel system across LinkedIn, Instagram, YouTube, Telegram, TikTok, and the blog, with a distinct job for every channel.
- 04Shifted analytics to business outcomes—leads, cost per lead, and conversion—rather than views and likes.
Outcomes
The results
Enquiry funnel
Enquiries
Qualified
Consultations
Proposals
New clients
Views exceeded 6.3 million, engagement reached 5.8%, and branded searches increased 146%.
Landing-page conversion rose from 2.4% to 7.1%; cost per enquiry fell from ₽1,140 to ₽460; average order value increased 38% and LTV 24%.
A positive brand-awareness effect followed: 34 partnership offers, 17 podcast or interview invitations, 11 event invitations, 8 joint projects, and more than 60 organic mentions.
*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.
