Phuket · Property InvestmentNDA

Real Estate Developer

A major Phuket real estate developer serving property investors and buyers.

The project name, specific properties, and commercial figures are confidential under NDA. The exact engagement period was not documented separately in the source materials.

The challenge

What needed to change

Turn social media into a premium showcase and a systematic acquisition channel for investors and buyers.

The work

What I did

01Established premium positioning and segmented the audience by investment, personal use, rental, and mixed use.
02Created premium account packaging and six content directions: educational, investment, product, trust, objection handling, and brand image.
03Produced regular content and construction updates, developed conversion scenarios, and optimized lead handling.

Outcomes

The results

2.8m+reach

4.1×video-view growth

+287%relevant enquiries

39%→68%qualified-lead share

18 minresponse time, down from 2 hours

4.8%overall funnel conversion

Enquiry funnel

01642

Enquiries

02437

Qualified

03286

Presentation requests

04174

Consultations

0596

Presentations

0631

Reservation / final stage

Profile visits increased 238%, saves 174%, the audience grew by 18,000, and branded searches rose 89%.

Engagement increased from 2.1% to 6.4%, website traffic rose 214%, and presentation requests increased 3.6×.

*Instagram is owned by Meta, an organization designated as extremist and banned in the Russian Federation.